News: How to Create a Killer Trade Show Display
February 22nd, 2014 by Steve Gibson
How to Create a Killer Trade Show Display

Whether you’re showing your business off at a high ranking event around the world, or a small local gathering in a community facility, there are tips that can be applied to make sure you create a killer trade show display that can stand out from the crowd, no matter what your competition may be touting.

Learning to build a decent trade show display really comes down to presentation, both for your display, and for the way you portray yourself personally to those around you.

Start small, and Work Your Way Up

The more shows you go to, the more confident you will be in your abilities. It can be quite nerve wracking to stand there to try and prove why your business could be useful to the bustling trade show floor, and it takes dedication and patience. If you make mistakes, it won’t matter as much at smaller events because it won’t cost as much to rent space again, and you’ll be able to learn how to move forward. You should also start by looking at the smallest display booths possible. There’s no point renting the most expensive trade show booth if you have no experience on how to present yourself properly.

Make it Feel Open and Informal

People viewing the show are most likely there because they want to get a personal approach to things, instead of dealing with everything online or without human contact. It’s likely that they don’t want to feel trapped into talking with a robot-like, scripted speech and will prefer a more friendly, informal approach. It will be important to focus on making yourself look presentable and easy to talk to – a smile on your face and a good dress sense can go a long way. Always be friendly and willing to have a laugh with those walking around.

Try not to put a table in front of you, or anything else that will make people feel out of touch with you – if you have a table or a display, stand in front of it.

Use infographics and other Graphic Design to Get your Point Across

Using nice bright graphics and infographics will grab attention from a distance – try to get crucial information about your business on the most attractive parts of your trade show display, and then use that to draw them in and talk to people further.

Infographics are a great way to show what a business is capable of, what it has already done, and what it plans to do in the future; three key things that trade show visitors will be interested in.

If you’re looking to make a huge impact at trade shows with a Pop-up Premium Display, Fabric Display, Panel Floor Display, Pull-up Banner System, Table Top Display, Table Throw, Product Display, GeoMetrix Display and other trade show accessories – UDIO Edge can help create a killer trade show display. You can view UDIO Edge trade show display designs here.

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